Academy of Art University Department Creates a Vivid New Name

What was in the past called the School of Web Design & New Media is now re-named and rebranded as the School of Interaction & UI/UX Design—IxD for those in the know. The name change was inaugurated with the Spring 2022 semester.

Academy of Art University Reveals Name

The Academy of Art University revealed the exciting name change to one of its most tech-forward departments.

According to Co-Directors Fred McHale and Andrea Pimentel, the name change was implemented to more accurately describe the department’s goals and the program’s curriculum.

“In reality, this was a catch-up to the correct name of what the department really has been doing for quite some time,” said McHale in an interview with “Art News U.”

He noted that Academy of Art University grads get jobs as UI/UX designers and product designers. The new department name captures what they are teaching, what students learn, and what grads are doing in the real world.

The Future

Finally, Pimentel added that Web design is just a piece of what UI/UX is and offers.

“Web design is still in that general term of interaction design. But it’s a very, very small part of what our students do. This field has evolved so much over the years. Now, our students are working on these huge teams, on massive global products that aren’t just a site with pages; they’re software. They’re things that interact with your data that are really customized specifically for you. And that can be in many different languages.”

The department is committed to welcoming students who can employ design to solve problems. And another trait for success is the ability to think about the future and focus on continuously evolving, learning, and developing.

They advised that if this field interests you and this approach sounds exciting, come and join IxD! Learn more about Academy of Art University

What was in the past called the School of Web Design & New Media is now re-named and rebranded as the School of Interaction & UI/UX Design—IxD for those in the know. The name change was inaugurated with the Spring 2022 semester. Academy of Art University Reveals Name The Academy of Art University revealed the…