Kate Hudson is an American actress who has over the years earned great recognition across the globe. Kate was born in Los Angeles, California, United States America on April 19, 1979. She rose to fame in 2000 where she acted in the film “Almost Famous” and won the prestigious Golden Globe Award Aside from that, in 2013, Kate Hudson co-founded Fabletics together with Adam Goldenberg and Don Ressler. This is an American online store that sells women sportswear to subscribed members.
Headquartered in El Segundo, California, United States of America, Fabletics offers its members customized outfits based on their tastes, preferences and fashion sense. Fabletics is a subsidiary firm of TechStyle Fashion Group previously known as JustFab. Under Kate, Fabletics has been able to notice significant growth over the past three years. Although it has faced stiff competition from Amazon, Fabletics has been able to notice a growth of 35% each year. Currently, Fabletics is a $250 million business which has been using the subscription mechanism to grow.
According to Fabletics General Manager, Greg Throgmartin, the firm is simply rising above its competitors using two methods. One, Fabletics offers personalized service and also on-trend fashion, all these at half the price of their competitors. One clear way of conducting personalized service is through reverse showrooming. Fabletics has basically reversed the habit of people browsing a store while offline and buying items elsewhere. The firm does this by making sure 30%-50% of people who browse through their doors are already members. Furthermore, almost 25% will become members in store. This simply means that if one tries on a cloth, the clothing goes into their online cart too. The firm basically does not take too much interest where a client buys in store but believes that retail is also a form of service.
Kate Hudson really loves the Fabletics clothing brand. This is seen through her utmost dedication since its inception in 2013. Mr. Greg explains that she has been heavily involved in each and every operation the firm has taken part in. From reviewing budgets to coming up with new designs and developing various social media strategies, Kate is always hands on. He continues to say that, Kate is only authentic about the Fabletics brand. Furthermore, she has been endorsing Fabletics gear for a really long time now. All in all, it is very important for one to carry out thorough research through taking the Lifestyle Quiz. This will help one to find out which attire offered by Fabletics is fit for the person.