The Engineer’s Approach: Mason Jarvis’s Data-Driven Franchise Revolution

Mason Jarvis has brought his engineering mindset to franchise development at Ironwood Floor Co., creating a systematized approach that gets new locations generating revenue within 100 days of signing—well before physical showrooms open. This innovative program has helped build franchise locations that average $1.8 million in annual revenue.

After leaving Intel’s semiconductor facility in 2016, Mason Jarvis spent two years perfecting his operational systems before offering franchise opportunities. Unlike traditional franchise models focused primarily on selling territories, Ironwood’s approach addresses the fundamental challenges that cause franchisees to struggle.

The company’s accelerated launch program follows two parallel tracks: a 100-day path to first sale and a four-month showroom development timeline. New franchisees receive comprehensive training, proprietary tools, and mobile sampling kits that enable them to conduct in-home consultations and close sales while their physical locations are being built.

At the system’s core is FloorLogic™, Jarvis’s proprietary platform that functions as an integrated management system tracking 27 distinct metrics for each location. This creates data-informed feedback loops that drive continuous improvement and operational excellence.

The company further supports franchisees with their “Floor Scout” program that generates leads before openings and strategic partnerships providing up to 70% discounts on showroom materials. Industry analyst James Morrison describes this comprehensive approach as “remarkable” for simultaneously addressing standardization, scalability, and customer experience.

By applying engineering principles to franchise development, Jarvis has created a model where success isn’t hoped for—it’s systematically engineered.

Mason Jarvis has brought his engineering mindset to franchise development at Ironwood Floor Co., creating a systematized approach that gets new locations generating revenue within 100 days of signing—well before physical showrooms open. This innovative program has helped build franchise locations that average $1.8 million in annual revenue. After leaving Intel’s semiconductor facility in 2016,…