Lemon Perfect CEO Yanni Hufnagel Explains How To Gain Market Share

Yanni Hufnagel, founder, and CEO of Lemon Perfect, a leading lemonade startup, shares his insights on gaining market share. He covers everything from working with other brands and not competing on price to branding your product as high as possible before you launch into the market. By 2030 he sees a billion-dollar sales business. Lemon Perfect, a beverage with zero calories and sugar, is distributed in North America by major convenience store chains. The company plans to expand into Europe and Asia. The key to dominating market share is creating a product high on the emotional quality ladder. Product differentiation comes down to adding your unique combination of emotional value to an established product category.

Yanni Hufnagel Knows a Brand’s Aesthetic Is Critical

Hufnagel took Lemon Perfect from an average product to a popular one. He did this by giving it a unique and memorable look that would stand out in the competitive category. He desired the bottle to symbolize the enterprise’s mission statement. His goal was to make the company’s lemonade brand stand out from its competitors while differentiating it from lemonade brands in the market. Lemon Perfect bottles have a contemporary look and come in yellow, green, white, and black colors. These colors symbolize happiness and give the brand an exciting appeal. The brand’s visual aesthetic, which includes a distinctive logo, is crucial for emphasizing its unique identity. Lemon Perfect is a simple but powerful product. A combination of bold colors and an easily-scannable layout make this bottle stand out as a clear winner.

Yanni Hufnagel Changes Formula to Maximize the Brand’s Visibility

Hufnagel’s company launched Lemon Perfect as a chilled beverage. That one can be refrigerated. The first nationwide retailer to pick up the product is Whole Foods. Other retailers eventually followed suit. After launching the product, Hufnagel realized that the chilled lemonade style was limiting his brand’s potential. Thinking better of it, he reformed Lemon Perfect into a stable concentrated food product. The new formula allowed the brand to be bottled, sold, and consumed as non-refrigerated beverages. This provided a whole new range of possibilities for retailer locations. In addition to Whole Foods, Lemon Perfect is carried by several other retailers. To be successful in the beverage industry, you need to be able to build spaces on the floor to display your product.

Yanni Hufnagel, founder, and CEO of Lemon Perfect, a leading lemonade startup, shares his insights on gaining market share. He covers everything from working with other brands and not competing on price to branding your product as high as possible before you launch into the market. By 2030 he sees a billion-dollar sales business. Lemon…