Haroldo Jacobovicz and the Business Logic Behind Arlequim Technologies

When Haroldo Jacobovicz founded Arlequim Technologies in 2021, he brought a particular perspective shaped by decades of observing how different types of organizations struggle with technology costs. The company offers cloud virtualization services across corporate, government, and consumer markets in Brazil.

Learning from Multiple Industries

The eldest of four siblings, Haroldo Jacobovicz grew up in Curitiba with parents who both worked as civil engineers—his mother notably among the first women to earn that credential in Paraná. He followed them into engineering studies at the Federal University of Paraná but found himself captivated by computing rather than construction.

His professional education extended beyond the classroom. At Esso, the American petroleum distributor, he learned how multinational corporations leverage data analysis for commercial decision-making. His responsibilities grew from regional market analysis to directing business tactics at the Brazilian headquarters in Rio de Janeiro. Economic turbulence during the Cruzado Plan’s price controls eventually prompted his departure.

The Itaipu Hydroelectric Plant offered a different vantage point. Working as an advisor to the Technical Director, he witnessed public sector technology adoption from the inside. Government agencies wanted to computerize their operations but faced cumbersome procedures for acquiring permanent assets. This bureaucratic reality left an impression that would inform his later business choices.

Serving Underserved Markets

His entrepreneurial response came through Minauro, structured specifically around government needs. The rental model with bundled maintenance and scheduled equipment replacement gave public agencies a way to access current technology without navigating difficult procurement rules for permanent purchases.

Software capabilities followed through strategic acquisitions, eventually forming the e-Governe Group. Municipal governments across Brazil’s South and Southeast regions became clients for systems handling everything from tax collection to healthcare administration.

A later venture into telecommunications with Horizons Telecom occupied him for roughly a decade before he shifted focus again.

How Arlequim Operates

Arlequim Technologies applies cloud infrastructure to a straightforward problem: many users need more computing power than their current equipment provides but cannot justify or afford replacement hardware. The company’s virtualization services process demanding tasks remotely and deliver results to the user’s existing machine.

Corporate customers use this to postpone capital expenditures on new equipment. Government clients find it helpful given their procurement constraints. Individual users, especially gamers, access applications their hardware could not handle independently. For this last group, the service introduces gamification possibilities by enabling participation in games and experiences otherwise out of reach.

Thoughts on Broader Access

Haroldo Jacobovicz has shared his thinking on technology access through published articles, suggesting that meaningful digital participation requires more than just connectivity infrastructure. Affordability and practical usability determine whether people actually benefit from available technology.

The Company Today

Arlequim maintains operations serving its three market segments from Brazil. The virtualization space includes numerous participants working on comparable solutions, and the company competes within that environment drawing on its founder’s accumulated experience across hardware, software, and telecommunications businesses.

When Haroldo Jacobovicz founded Arlequim Technologies in 2021, he brought a particular perspective shaped by decades of observing how different types of organizations struggle with technology costs. The company offers cloud virtualization services across corporate, government, and consumer markets in Brazil. Learning from Multiple Industries The eldest of four siblings, Haroldo Jacobovicz grew up in…