The Forward-Thinking Drive of Max-Josef Meier at Finn

In the realm of car subscriptions, Max-Josef Meier’s tenure at Finn stands out as a period of transformative change. The former CEO and co-founder, with a background rich in tech entrepreneurship and investment, identified a gap ripe for innovation in the car industry’s e-commerce sector. Launched in 2019, Finn quickly became a beacon of progress, offering a seamless online service for car subscriptions that prioritized both user convenience and environmental responsibility.

The service, akin to adding an item to an online shopping cart, allowed customers to choose a car, book it within minutes, and enjoy home delivery shortly after—a stark contrast to the traditional car shopping experience. Meier’s model was built on inclusivity, encompassing all necessary services such as insurance and maintenance into one monthly fee, excluding only fuel. This approach not only simplified budgeting for users but also resonated with the modern consumer’s desire for transparent and straightforward pricing.

Sustainability was not just a buzzword for Meier; it was an integral component of Finn’s mission. Thirty percent of the fleet being electric vehicles underscored his commitment to reducing carbon footprints in the automotive sector. Furthermore, by offsetting emissions, Finn empowered its customers to make environmentally sound choices without compromising on the quality or convenience of their driving experience.

Under Meier’s innovative direction, Finn expanded beyond Germany, venturing into the competitive U.S. market and establishing a presence in four states with aspirations for national coverage. Targeting young, environmentally conscious families, Finn’s subscription model appealed to those accustomed to the digital economy—millennials who valued both the flexibility of a short-term commitment and the opportunity to drive a new or nearly new vehicle.

Max-Josef Meier’s strategy to navigate the supply chain crisis by pre-ordering vehicles showcased his anticipatory leadership, ensuring that Finn remained well-stocked despite industry-wide shortages. As a result, Finn was poised to cater to the high demand for popular models like the Tesla Model 3, which occasionally sold out due to its popularity.

In the realm of car subscriptions, Max-Josef Meier’s tenure at Finn stands out as a period of transformative change. The former CEO and co-founder, with a background rich in tech entrepreneurship and investment, identified a gap ripe for innovation in the car industry’s e-commerce sector. Launched in 2019, Finn quickly became a beacon of progress,…