Tieks: A Journey of Success and Social Impact”
In the landscape of brands, few have made a lasting impact like Tieks. Noted for its unique blend
of fashion-forward style and altruistic pursuits, the brand, under the
leadership of Kfir Gavrieli, has firmly established its place in the market.
Tieks, a name now synonymous with stylish, comfortable footwear, was launched with a
clear objective. Aiming to revolutionize the footwear industry with its
online-only, direct-to-consumer business model, the brand focused on creating
high-quality, comfortable ballet flats. Gavrieli, at the helm, understood the
potential of e-commerce and used it to bring Tieks shoes directly to consumers.
Today, the brand boasts more than 70 different designs, adding fresh prints and
patterns to its collection regularly to keep its patrons engaged and excited.
However, the brand’s journey isn’t limited to its commercial success. Kfir Gavrieli had a
larger vision for Tieks. He aspired to use the brand’s influence to uplift
women in less privileged situations. To achieve this, the Gavrieli Foundation
was established. This foundation became the single largest lender on the Kiva
platform, a micro-lending marketplace empowering budding entrepreneurs across the globe.
Predominantly supporting female business owners, the foundation has extended its support to
more than 60,000 women, with over $10 million in aid. This innovative model of
combining business success with social impact has set a new paradigm in the industry.
In recent years, Kfir Gavrieli has also extended support to global conflicts. He leveraged the brand’s
influence to raise funds for Ukrainian refugees, resulting in significant
donations. Further, campaigns like Tieks for Israel and Tieks Against
Antisemitism have also been commendable initiatives.
Tieks, under Gavrieli’s leadership, has thus emerged as a brand that is not just about style
and comfort, but also about making a difference. Its journey serves as a
promising example of how businesses can successfully integrate social impact
into their framework without compromising their commercial success. Visit this page for related information.
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In the landscape of brands, few have made a lasting impact like Tieks. Noted for its unique blend of fashion-forward style and altruistic pursuits, the brand, under the leadership of Kfir Gavrieli, has firmly established its place in the market. Tieks, a name now synonymous with stylish, comfortable footwear, was launched with a clear objective.…