Zaxby’s Drives Record Engagement Through Reward Programs

Zaxby’s is one of the major fast-food chain companies in America, with multiple branches nationwide. Some of them are directly under the company, and others are franchises. The restaurant is popular for its chicken wings, chicken fingers, sandwiches, and salads. One of the ways the company has managed to be a major market player in the fast-food chain company is through enticing customers with loyalty programs. This article highlights how the company is engaging customers through reward programs.

Zax Rewardz: A New Loyalty Program

While many restaurants are cutting back their loyalty programs, Zaxby’s has doubled down and extended its welcome offer to new customers.

All you need to do is download the app and register with the Zax Rewards Program, and you get a free meal. The meal includes three chicken fingers, toast, Zax sauce, fries, and a small Coca-Cola.

Taking advantage of the market is smart, especially with other companies reducing their rewards. Aside from the free meal, customers also earn points each time they purchase a meal. According to the chief marketing and strategy officer, Patrick Schwing, the move worked as the company witnessed an increase in active users, and the app rating increased to 4.7.

How Zaxby’s Is Fairing Compared to Other Restaurants

In 2022, Zaxby’s App was the fastest-growing food app, with a 317% increase in user engagement. Jersey Mike’s followed with 176%, and Cava grew by 130%. Compared to other companies, Zaxby’s did exceptionally well, thanks to their rewards programs.

The company has taken advantage of this situation and continues to reward members through various offers. For example, they have free delivery Sunday and a free delivery week. Aside from that, you can redeem your points for a free meal once they accumulate. Each dollar spent on a meal earns you 10 points. Go to this page for more information.

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Zaxby’s is one of the major fast-food chain companies in America, with multiple branches nationwide. Some of them are directly under the company, and others are franchises. The restaurant is popular for its chicken wings, chicken fingers, sandwiches, and salads. One of the ways the company has managed to be a major market player in…