Athlo

Athlo, the new fitness unicorn leverages the explosion in popularity of sharing economy apps and the exponential growth in popular the next fitness unicorn apps, not only leverages those two to create a new platform but also offers an innovative pricing scheme in which members can choose from one of three membership tiers: Basic and Pro.

Basic membership is free for all access to the app and features. Pro membership is $7.99 monthly for advanced features like training plans, unlimited coaching chat time with professional coaches ($5 per hour), nutrition advice forums, and more. VIP membership is $14.99 per month for all the above plus Member Exclusive Benefits each quarter, such as a personalized virtual shopping experience with a personal shopper or a customized fitness plan by a private coach.

Athlo Founder and Co-Chairman, Anthony Scalzo began by creating an app that empowered people to contact and hire fitness trainers on demand. Then he turned his attention to how people could get the motivation, exercise, and lifestyle assistance they need without having to pay exorbitant gym prices. He realized it was a common problem in the fitness industry, whose solution would be to develop a new platform on which members could offer their services as personal trainers while providing support, guidance, and motivational coaching at various levels.

Anthony’s background in marketing and technology led him down this path. His venture capital wealth was acquired via sales of technology-based companies. Matthew Mansell, Athlo COO and Co-Chairman, have expertise in the fitness industry. He founded his London Loves Yoga, eventually opening nine gyms across three states.

The app is currently in the very early stage of beta testing. It is designed to power a new platform that will allow trainers to be short-term, full-time members of Athlo who can also offer additional services. The app and venue will be launched in 2017, depending on how quickly the beta has progressed. Visit this page on LinkedIn, for related information.

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Athlo, the new fitness unicorn leverages the explosion in popularity of sharing economy apps and the exponential growth in popular the next fitness unicorn apps, not only leverages those two to create a new platform but also offers an innovative pricing scheme in which members can choose from one of three membership tiers: Basic and…