Justin Fulcher on Turning COVID Into a Telehealth Turning Point
When COVID-19 reached the United States in early 2020, Justin Fulcher had only just relocated back to Charleston after relaunching RingMD domestically. The pandemic immediately reframed telehealth from a nice to have convenience into a near universal necessity for providers everywhere, almost overnight and with little warning to prepare for the shift.
Fulcher responded by offering a white labeled version of RingMD for free to hospitals, physicians, and healthcare systems worldwide, reasoning that broad access mattered more than short term revenue during a global health emergency that was still unfolding and changing shape by the week.
A DECADE OF PROGRESS IN MONTHS
He later reflected that the crisis had compressed roughly ten years of expected telehealth adoption into a period of weeks and months, forcing institutions that had resisted remote care for years to adopt it almost overnight out of pure necessity rather than genuine curiosity about the technology.
The pandemic period also pushed RingMD toward unexpected new markets. A partnership with PROVision Partners International brought telehealth services to the hotel and cruise industries, offering coverage to travelers for as little as two dollars per person per night, extending healthcare access into leisure travel in a way few companies had tried before that point.
For Justin Fulcher, the moment validated years spent persuading skeptical doctors that remote care could work at scale. What had once required patient convincing suddenly required only capacity, and Justin Fulcher’s turnkey systems were already positioned to meet that sudden demand when it finally arrived in full force.
He later noted that the pandemic did not change what telehealth could do so much as it changed how quickly hospitals and clinics were willing to try it out for themselves. Fulcher has said that shift in willingness, more than any new feature RingMD added, was what ultimately drove the surge in usage during those early pandemic months. Visit this page to learn more.
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When COVID-19 reached the United States in early 2020, Justin Fulcher had only just relocated back to Charleston after relaunching RingMD domestically. The pandemic immediately reframed telehealth from a nice to have convenience into a near universal necessity for providers everywhere, almost overnight and with little warning to prepare for the shift. Fulcher responded by…