All You Need To Know About Bernard Acoca, Zaxby’s CEO

Bernard Acoca was appointed as the chief executive officer of Zaxby’s Chicken– a brand that serves delicious winds, sandwiches, salads, and chicken fingers in a fun atmosphere that considers its customers as friends, being established in 1990 by Tony Townley and Zach Mcleroy.

The company has grown with over 900 locations located across 17 states. The transition from the company’s previous chief executive officer Zach McLeroy took place in January 2022 after he led the brand for over 30 years.

The Zaxby’s CEO was previously the president and chief executive officer of El Pollo Loco from March 2018 and served for three and half years. He guided the company through a transformation that included digital e-commerce, back-of-the-house operations, and streamlined drive-thru, accelerating the chain doubled-down with a new synchronic restaurant design for an intrusive franchise expansion.

Before this, he had worked at Starbucks for seven years as senior vice president of category and marketing, where he supervised managing categories worth $9 billion in sales. He worked as the chief marketing officer for L’Oréal and worked at Yum! Brands for ten years.

Bernard Acoca has vast experience leading some top-nation restaurant concepts driving company growth. Zaxby’s CEO considers it an honor to be the company’s first external chief executive officer.

Taking over from the previous chief executive officer Zach McLeroy whose continued participation will ensure that Zaxby’s founder-led history and culture goes on as a steering principle.

Zach McLeroy built the brand into a more significant fast-service chicken chain, serving their communities with quality meals, providing group members with opportunities, creating a definable service culture, and collaborating with partners to grow the brand’s fresh heights.

Bernard Acoca possesses over 20 years of experience as an executive and marketer in the restaurant industry. The CEO is a proven leader committed to and values servant leadership, innovation, creativity, and culture when leading brands toward sustainable growth. Refer to this article for additional information.

More about Acoca on https://theorg.com/org/planet-fitness/org-chart/bernard-acoca

Bernard Acoca was appointed as the chief executive officer of Zaxby’s Chicken– a brand that serves delicious winds, sandwiches, salads, and chicken fingers in a fun atmosphere that considers its customers as friends, being established in 1990 by Tony Townley and Zach Mcleroy. The company has grown with over 900 locations located across 17 states.…